What is the best way to bring in new customers?

No matter what industry you are in, sales is the closest job to money and one of the core ways to make money.

In a sense, a sale is the leader in the long-term development of a business, and everything else revolves around and serves sales. Because every business is an economic organization guided by the needs of customers, exchanged as a means to make profit.

1. What is the best way to bring in new customers?

To do a good job in sales, each enterprise, pay great attention to the development of new customers. Because the market is very competitive, there will always be some customers lost for one reason or another. So, what is the best way to bring in new customers? It is to get the job in hand done well.

2. Why?

As an old hand with more than ten years of foreign trade sales experience, I would like to talk about it from my own sales experience.

One of the reasons, who is active, who is passive?

I believe that friends who have done sales, have this feeling: you take the initiative to find customers to work with you, very difficult, but customers take the initiative to find you cooperation, but very easy.

Because, the former requires you to find a lot of people you think fit your customer portrait, and then to communicate and screen. What does he do? What urgent problem does he have to solve? Does he need your product or service? When does he need it? What are his concerns or confusions? Is he a decision maker? Does he have enough money to pay you? And so on. Only by getting all these questions right, which, of course, will take a lot of your time and effort, is it possible to make the sale.

In the latter case, most of these questions are answered by the time he comes to you. You just need to do some simple confirmation with the customer who comes to your door, to meet the customer's needs with your own products and services, and then to dispel the customer's doubts and negotiate a good price. So, this kind of sales is basically a waterfall, very simple.

Reason two, gold cup silver cup, not as good as the customer's word of mouth.

Only customers who are satisfied with your products or services will continue to work with you or introduce you to new customers. For those goods that have a high repurchase rate, if your customers are very satisfied with your quality, price and service, etc., they will often seek your cooperation.

Please recall, when we buy things ourselves, if we like that store very much, is not often to go to that, and the unfamiliar store will not dare to try, after all, every new attempt, need to take the risk.

For those goods that do not have a high repurchase rate, he himself may no longer need, but if his friends around him need, and he is very satisfied with you, he is likely to introduce these friends to you.

There is also the fact that the people around the customer, who are more familiar with your customers, will trust the familiar people more. Customers introduced to friends, before buying, basically have a certain basis of trust in you. Therefore, the sales and cooperation, talk more smoothly.

3.How to do?

Step one, first do a good job for yourself and excel in your own part of the job.

It is simple to say, is to be objective and honest. Say what the facts are and be consistent with your words and actions; keep the quality of your goods and ensure that your products and services are of excellent quality and can indeed help each other solve problems.

Step 2, present yourself correctly and attract the first seed customers.

If you bloom, butterflies will come. Take the customer's pain point problems as the guide and target to solve these pain point problems. Then, show the results of these efforts in the form of solutions on various platforms, such as websites, industry exhibitions, social platforms, circles of friends, and so on.

When doing publicity, we should put ourselves in the position of our customers and continuously output articles on issues of interest or concern to them. For example, on our website, I often post articles like: how to improve the cutting efficiency of super-hard alloy materials, how to improve the metal cutting finish, how to save machining or tooling cost, etc.

Many of my foreign customers, through searching keywords, find our website, and then send in inquiries and negotiate orders.

Step 3, serve your existing customers with care.

As mentioned before, it is too difficult to develop new customers. And the cost of maintaining an old customer is much lower than developing a new customer. For example, our Indian customer, after purchasing our electrical discharge sawing machine in 2017, is so satisfied that he needs spare parts or consumables, basically he sends us the order directly and pays quickly.

Also our Singapore customer, who bought our wire cutting EDM machine in 2016, bought our new wire cut EDM machine, drilling EDM machine and parts again because he was very satisfied with using it. He also introduced his friends to buy our wire cutting EDM machines, etc. These repeated customers repurchase, or introduce new customers to the case is very much, not to list.

Finally, to sum up, do first, the best way to bring new customers, is to do a good job on your hand.

First, be a very nice guy, and become super professional on your work; and then properly show your wonderful work, so as to attract the first seed customers; and finally and most importantly, offer good service to your seed customers, and then the seed customers bring more new orders or referral customers to you in future.